{"id":57634,"date":"2026-04-29T22:18:53","date_gmt":"2026-04-29T20:18:53","guid":{"rendered":"https:\/\/marocbouquins.com\/?post_type=product&p=57634"},"modified":"2026-10-15T11:29:17","modified_gmt":"2026-10-15T09:29:17","slug":"marketing","status":"publish","type":"product","link":"https:\/\/marocbouquins.com\/?product=marketing","title":{"rendered":"Marketing (Collection \u00ab\u00a0Les Essentiels du SUP'\u00a0\u00bb)"},"content":{"rendered":"

L’ouvrage structure l’apprentissage autour de trois piliers majeurs : le diagnostic strat\u00e9gique, la d\u00e9marche de segmentation-ciblage-positionnement (SCP) et le marketing mix op\u00e9rationnel. Il propose une approche pragmatique combinant des fiches de cours th\u00e9oriques, des QCM pour s’auto-\u00e9valuer et des exercices d’application avec leurs corrig\u00e9s d\u00e9taill\u00e9s. L’objectif est de permettre aux \u00e9tudiants de comprendre comment une entreprise analyse son march\u00e9 pour ensuite d\u00e9ployer des actions commerciales coh\u00e9rentes et efficaces. C’est un guide m\u00e9thodologique essentiel pour acqu\u00e9rir les r\u00e9flexes professionnels n\u00e9cessaires \u00e0 l’\u00e9laboration d’une strat\u00e9gie marketing moderne<\/p>\n","protected":false},"excerpt":{"rendered":"

Ce manuel acad\u00e9mique aux \u00e9ditions Vuibert est con\u00e7u comme un outil de synth\u00e8se complet pour ma\u00eetriser les fondamentaux du marketing dans l’enseignement sup\u00e9rieur.<\/p>\n","protected":false},"featured_media":59722,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[741,746],"product_tag":[],"class_list":{"0":"post-57634","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-management","7":"product_cat-marketing","9":"first","10":"instock","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/57634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=57634"}],"version-history":[{"count":6,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/57634\/revisions"}],"predecessor-version":[{"id":59733,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/57634\/revisions\/59733"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/media\/59722"}],"wp:attachment":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=57634"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=57634"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=57634"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=57634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}