{"id":59776,"date":"2026-05-08T14:02:09","date_gmt":"2026-05-08T12:02:09","guid":{"rendered":"https:\/\/marocbouquins.com\/?post_type=product&#038;p=59776"},"modified":"2026-05-11T18:52:40","modified_gmt":"2026-05-11T16:52:40","slug":"les-fiches-outils-du-marketing","status":"publish","type":"product","link":"https:\/\/marocbouquins.com\/?product=les-fiches-outils-du-marketing","title":{"rendered":"Les Fiches Outils du Marketing"},"content":{"rendered":"<p>Le livre se compose de 100 fiches op\u00e9rationnelles qui synth\u00e9tisent les concepts cl\u00e9s, les m\u00e9thodes et les outils indispensables pour analyser un march\u00e9 ou lancer un produit. Chaque fiche est structur\u00e9e pour offrir une prise en main imm\u00e9diate, incluant des conseils personnalis\u00e9s, des cas pratiques et des illustrations graphiques pour faciliter la compr\u00e9hension. L&rsquo;objectif est de fournir une r\u00e9ponse rapide et efficace aux probl\u00e9matiques quotidiennes des marketeurs, de la segmentation client \u00e0 la strat\u00e9gie digitale. Accompagn\u00e9 d&rsquo;un CD-ROM contenant des mod\u00e8les et des sch\u00e9mas personnalisables, ce guide est un alli\u00e9 pr\u00e9cieux pour structurer une d\u00e9marche marketing rigoureuse et ax\u00e9e sur les r\u00e9sultats<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cet ouvrage des \u00e9ditions Eyrolles est con\u00e7u comme une bo\u00eete \u00e0 outils pragmatique pour accompagner les professionnels et \u00e9tudiants dans la mise en \u0153uvre concr\u00e8te de leurs projets marketing.<\/p>\n","protected":false},"featured_media":59777,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[746],"product_tag":[],"class_list":{"0":"post-59776","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-marketing","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/59776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=59776"}],"version-history":[{"count":1,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/59776\/revisions"}],"predecessor-version":[{"id":59785,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/59776\/revisions\/59785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/media\/59777"}],"wp:attachment":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=59776"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=59776"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=59776"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=59776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}