{"id":59797,"date":"2026-05-08T14:20:34","date_gmt":"2026-05-08T12:20:34","guid":{"rendered":"https:\/\/marocbouquins.com\/?post_type=product&p=59797"},"modified":"2026-05-08T14:20:35","modified_gmt":"2026-05-08T12:20:35","slug":"lessentiel-du-marketing-3e-edition","status":"publish","type":"product","link":"https:\/\/marocbouquins.com\/?product=lessentiel-du-marketing-3e-edition","title":{"rendered":"L’essentiel du Marketing (3e \u00e9dition)"},"content":{"rendered":"

L’ouvrage s’articule autour des grandes \u00e9tapes de la d\u00e9marche marketing : de la compr\u00e9hension des besoins des consommateurs \u00e0 la mise en place d’une strat\u00e9gie op\u00e9rationnelle efficace. \u00c9ric Vernette y d\u00e9taille les outils d’analyse de march\u00e9, les techniques de segmentation ainsi que les leviers du marketing-mix (produit, prix, distribution, communication) en int\u00e9grant les enjeux digitaux actuels. La force de ce livre r\u00e9side dans sa capacit\u00e9 \u00e0 rendre accessibles des th\u00e9ories complexes gr\u00e2ce \u00e0 de nombreux exemples concrets et une p\u00e9dagogie ax\u00e9e sur l’essentiel. C’est le support id\u00e9al pour les \u00e9tudiants ou les professionnels qui souhaitent r\u00e9viser leurs bases ou acqu\u00e9rir rapidement une culture marketing solide et structur\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u00e9ritable synth\u00e8se de r\u00e9f\u00e9rence aux \u00e9ditions Eyrolles, ce manuel est con\u00e7u pour offrir une vision claire, structur\u00e9e et actualis\u00e9e des concepts cl\u00e9s du marketing moderne.<\/p>\n","protected":false},"featured_media":59794,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[746],"product_tag":[],"class_list":{"0":"post-59797","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-marketing","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/59797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=59797"}],"version-history":[{"count":1,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/59797\/revisions"}],"predecessor-version":[{"id":59798,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/59797\/revisions\/59798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/media\/59794"}],"wp:attachment":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=59797"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=59797"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=59797"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=59797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}