{"id":59807,"date":"2026-05-08T14:35:00","date_gmt":"2026-05-08T12:35:00","guid":{"rendered":"https:\/\/marocbouquins.com\/?post_type=product&p=59807"},"modified":"2026-05-08T14:35:00","modified_gmt":"2026-05-08T12:35:00","slug":"marketing-13e-edition","status":"publish","type":"product","link":"https:\/\/marocbouquins.com\/?product=marketing-13e-edition","title":{"rendered":"Marketing (13e \u00e9dition)"},"content":{"rendered":"

Cette treizi\u00e8me \u00e9dition explore l’ensemble du cycle marketing, de la compr\u00e9hension du comportement du consommateur \u00e0 la d\u00e9finition d’une strat\u00e9gie de marque p\u00e9renne dans un contexte de mondialisation. Les auteurs d\u00e9cortiquent les m\u00e9canismes de la valeur, la gestion des r\u00e9seaux de distribution et l’\u00e9volution des politiques de prix face \u00e0 une concurrence accrue. Le livre int\u00e8gre les derni\u00e8res avanc\u00e9es technologiques et soci\u00e9tales, soulignant l’importance de l’\u00e9thique, de la responsabilit\u00e9 sociale des entreprises et de la transformation digitale. \u00c0 l’aide de cas r\u00e9els et d’une p\u00e9dagogie rigoureuse, il fournit aux \u00e9tudiants les cl\u00e9s pour concevoir des offres innovantes et g\u00e9rer efficacement la relation client dans un march\u00e9 en perp\u00e9tuelle mutation.<\/p>\n","protected":false},"excerpt":{"rendered":"

Consid\u00e9r\u00e9 comme l’un des piliers de l’enseignement de la gestion en France, ce manuel aux \u00e9ditions Vuibert offre une analyse exhaustive et actualis\u00e9e des th\u00e9ories du marketing<\/p>\n","protected":false},"featured_media":59805,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[746],"product_tag":[],"class_list":{"0":"post-59807","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-marketing","8":"first","9":"instock","10":"shipping-taxable","11":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/59807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=59807"}],"version-history":[{"count":1,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/59807\/revisions"}],"predecessor-version":[{"id":59808,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/59807\/revisions\/59808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/media\/59805"}],"wp:attachment":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=59807"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=59807"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=59807"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=59807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}