{"id":59809,"date":"2026-05-08T15:14:45","date_gmt":"2026-05-08T13:14:45","guid":{"rendered":"https:\/\/marocbouquins.com\/?post_type=product&#038;p=59809"},"modified":"2026-05-08T15:14:45","modified_gmt":"2026-05-08T13:14:45","slug":"web-marketing-collection-just-in-time","status":"publish","type":"product","link":"https:\/\/marocbouquins.com\/?product=web-marketing-collection-just-in-time","title":{"rendered":"Web marketing (Collection \u00ab\u00a0Just in Time\u00a0\u00bb)"},"content":{"rendered":"<p>Ce manuel pratique propose une immersion compl\u00e8te dans les leviers du marketing num\u00e9rique, allant de l&rsquo;acquisition d&rsquo;audience \u00e0 la fid\u00e9lisation client. \u00c0 travers plus de <b data-path-to-node=\"12\" data-index-in-node=\"170\">35 plans d&rsquo;action<\/b> et <b data-path-to-node=\"12\" data-index-in-node=\"191\">170 bonnes pratiques<\/b>, l&rsquo;auteur d\u00e9taille comment structurer des plannings coh\u00e9rents et mesurer la performance des campagnes. L&rsquo;accent est mis sur l&rsquo;imm\u00e9diatet\u00e9 et l&rsquo;efficacit\u00e9 gr\u00e2ce \u00e0 des outils directement applicables en entreprise pour optimiser la visibilit\u00e9 sur le web. Le livre se distingue par son approche pragmatique, offrant des ressources en ligne compl\u00e9mentaires pour accompagner les professionnels dans leur transformation digitale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cet ouvrage constitue un guide m\u00e9thodologique op\u00e9rationnel con\u00e7u pour piloter efficacement la strat\u00e9gie digitale d&rsquo;une organisation dans un environnement en constante \u00e9volution<\/p>\n","protected":false},"featured_media":59811,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[746],"product_tag":[],"class_list":{"0":"post-59809","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-marketing","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/59809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=59809"}],"version-history":[{"count":1,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/59809\/revisions"}],"predecessor-version":[{"id":59819,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/59809\/revisions\/59819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/media\/59811"}],"wp:attachment":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=59809"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=59809"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=59809"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=59809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}