{"id":59824,"date":"2026-05-08T15:42:18","date_gmt":"2026-05-08T13:42:18","guid":{"rendered":"https:\/\/marocbouquins.com\/?post_type=product&#038;p=59824"},"modified":"2026-05-08T15:42:18","modified_gmt":"2026-05-08T13:42:18","slug":"diagnostic-strategique-evaluer-la-competitivite-de-lentreprise-3e-edition","status":"publish","type":"product","link":"https:\/\/marocbouquins.com\/?product=diagnostic-strategique-evaluer-la-competitivite-de-lentreprise-3e-edition","title":{"rendered":"Diagnostic strat\u00e9gique : \u00c9valuer la comp\u00e9titivit\u00e9 de l&rsquo;entreprise (3e \u00e9dition)"},"content":{"rendered":"<p>L&rsquo;ouvrage pr\u00e9sente les outils indispensables pour r\u00e9aliser un audit interne et externe approfondi, permettant de confronter les forces de l&rsquo;organisation aux opportunit\u00e9s du march\u00e9. Il explore des concepts cl\u00e9s tels que l&rsquo;analyse SWOT, la cha\u00eene de valeur de Porter et les matrices de portefeuille pour \u00e9valuer la position r\u00e9elle de l&rsquo;entreprise. L&rsquo;auteur explique comment transformer ces donn\u00e9es brutes en d\u00e9cisions strat\u00e9giques pertinentes pour am\u00e9liorer la performance et la rentabilit\u00e9 \u00e0 long terme. Enfin, ce guide aide les d\u00e9cideurs \u00e0 anticiper les mutations de leur secteur afin de maintenir une comp\u00e9titivit\u00e9 durable face aux nouveaux entrants et aux \u00e9volutions technologiques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce manuel propose une m\u00e9thodologie compl\u00e8te pour analyser la situation d&rsquo;une entreprise et identifier ses avantages concurrentiels dans un march\u00e9 globalis\u00e9<\/p>\n","protected":false},"featured_media":59833,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[723,741],"product_tag":[],"class_list":{"0":"post-59824","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-gestion-management","7":"product_cat-management","9":"first","10":"instock","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/59824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=59824"}],"version-history":[{"count":1,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/59824\/revisions"}],"predecessor-version":[{"id":59836,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/59824\/revisions\/59836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/media\/59833"}],"wp:attachment":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=59824"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=59824"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=59824"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=59824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}