{"id":59837,"date":"2026-05-08T15:48:06","date_gmt":"2026-05-08T13:48:06","guid":{"rendered":"https:\/\/marocbouquins.com\/?post_type=product&#038;p=59837"},"modified":"2026-05-08T15:48:06","modified_gmt":"2026-05-08T13:48:06","slug":"gestion-et-management-de-la-force-de-vente-3e-edition","status":"publish","type":"product","link":"https:\/\/marocbouquins.com\/?product=gestion-et-management-de-la-force-de-vente-3e-edition","title":{"rendered":"Gestion et management de la force de vente (3e \u00e9dition)"},"content":{"rendered":"<p>Le livre d\u00e9taille les \u00e9tapes cl\u00e9s de la gestion commerciale, depuis la structuration de la force de vente jusqu&rsquo;au contr\u00f4le des r\u00e9sultats individuels et collectifs. Il aborde les techniques de recrutement, de formation et surtout de motivation des vendeurs, tout en explorant les diff\u00e9rents modes de r\u00e9mun\u00e9ration. Les auteurs mettent l&rsquo;accent sur le pilotage par les indicateurs de performance (KPI) et l&rsquo;utilisation d&rsquo;outils d&rsquo;aide \u00e0 la vente pour optimiser la prospection. Enfin, l&rsquo;ouvrage analyse l&rsquo;importance du management humain pour maintenir une \u00e9quipe soud\u00e9e et efficace dans un environnement commercial de plus en plus concurrentiel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cet ouvrage p\u00e9dagogique offre une vision compl\u00e8te des m\u00e9thodes d&rsquo;organisation et d&rsquo;animation des \u00e9quipes commerciales pour maximiser la performance de l&rsquo;entreprise sur son march\u00e9.<\/p>\n","protected":false},"featured_media":59828,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[723,741],"product_tag":[],"class_list":{"0":"post-59837","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-gestion-management","7":"product_cat-management","9":"first","10":"instock","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/59837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=59837"}],"version-history":[{"count":1,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/59837\/revisions"}],"predecessor-version":[{"id":59838,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/59837\/revisions\/59838"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/media\/59828"}],"wp:attachment":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=59837"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=59837"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=59837"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=59837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}