{"id":59841,"date":"2026-05-08T18:01:05","date_gmt":"2026-05-08T16:01:05","guid":{"rendered":"https:\/\/marocbouquins.com\/?post_type=product&p=59841"},"modified":"2026-05-08T18:01:05","modified_gmt":"2026-05-08T16:01:05","slug":"management-de-lexperience-client","status":"publish","type":"product","link":"https:\/\/marocbouquins.com\/?product=management-de-lexperience-client","title":{"rendered":"Management de l’exp\u00e9rience client"},"content":{"rendered":"

Ce livre pr\u00e9sente une m\u00e9thodologie compl\u00e8te pour transformer chaque point de contact entre une marque et son public en un moment m\u00e9morable et positif. L’auteur analyse comment l’\u00e9motion et la satisfaction globale surpassent d\u00e9sormais le simple rapport qualit\u00e9-prix dans les d\u00e9cisions d’achat modernes. \u00c0 travers des outils concrets, l’ouvrage guide les managers dans la cartographie du parcours client et l’identification des \u00ab\u00a0moments de v\u00e9rit\u00e9\u00a0\u00bb cruciaux pour la fid\u00e9lisation. Enfin, il souligne l’importance d’une culture d’entreprise centr\u00e9e sur l’humain pour garantir une exp\u00e9rience fluide, coh\u00e9rente et diff\u00e9renciante sur le long terme<\/p>\n","protected":false},"excerpt":{"rendered":"

Cet ouvrage explore les strat\u00e9gies permettant de placer le client au c\u0153ur des processus de l’entreprise pour cr\u00e9er une valeur \u00e9motionnelle et durable.<\/p>\n","protected":false},"featured_media":59843,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[741],"product_tag":[],"class_list":{"0":"post-59841","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-management","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/59841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=59841"}],"version-history":[{"count":1,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/59841\/revisions"}],"predecessor-version":[{"id":59849,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/59841\/revisions\/59849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/media\/59843"}],"wp:attachment":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=59841"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=59841"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=59841"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=59841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}