{"id":66299,"date":"2026-06-04T23:13:25","date_gmt":"2026-06-04T21:13:25","guid":{"rendered":"https:\/\/marocbouquins.com\/?post_type=product&#038;p=66299"},"modified":"2026-06-04T23:13:25","modified_gmt":"2026-06-04T21:13:25","slug":"the-new-successful-large-account-management-3rd-edition","status":"publish","type":"product","link":"https:\/\/marocbouquins.com\/?product=the-new-successful-large-account-management-3rd-edition","title":{"rendered":"The New Successful Large Account Management (3rd edition)"},"content":{"rendered":"<p>The book delivers an updated version of a hard-hitting process designed to protect and improve a company&rsquo;s most important business relationships.<\/p>\n<p>It teaches corporate teams how to devise strategic action plans to manage key high-revenue accounts both effectively and profitably.<\/p>\n<p>The framework focuses on building long-term collaborative partnerships with clients while steadily improving competitive market positions.<\/p>\n<p>It utilizes the proven Miller Heiman Large Account Management Process (LAMP\u00ae) implemented successfully by major global companies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A practical business guide providing a structured and dynamic framework to manage critical client relationships and retain major corporate accounts.<\/p>\n","protected":false},"featured_media":66300,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[777,773],"product_tag":[],"class_list":{"0":"post-66299","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-economie-gestion-management","7":"product_cat-english-book","9":"first","10":"instock","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/66299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=66299"}],"version-history":[{"count":1,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/66299\/revisions"}],"predecessor-version":[{"id":66311,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/66299\/revisions\/66311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/media\/66300"}],"wp:attachment":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=66299"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=66299"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=66299"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=66299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}