{"id":67006,"date":"2026-06-08T13:44:27","date_gmt":"2026-06-08T11:44:27","guid":{"rendered":"https:\/\/marocbouquins.com\/?post_type=product&#038;p=67006"},"modified":"2026-06-08T13:44:27","modified_gmt":"2026-06-08T11:44:27","slug":"marketing-planning-strategie-mise-en-oeuvre-et-controle","status":"publish","type":"product","link":"https:\/\/marocbouquins.com\/?product=marketing-planning-strategie-mise-en-oeuvre-et-controle","title":{"rendered":"Marketing Planning : Strat\u00e9gie, mise en \u0153uvre et contr\u00f4le"},"content":{"rendered":"<p>Le livre pr\u00e9sente les \u00e9tapes essentielles de la planification marketing, de l\u2019analyse de l\u2019environnement \u00e0 la d\u00e9finition des objectifs.<br data-start=\"533\" data-end=\"536\" \/>Il d\u00e9crit les strat\u00e9gies permettant de r\u00e9pondre aux besoins du march\u00e9 et de se diff\u00e9rencier de la concurrence.<br data-start=\"646\" data-end=\"649\" \/>L\u2019ouvrage d\u00e9taille \u00e9galement la mise en \u0153uvre des actions marketing et l\u2019allocation des ressources.<br data-start=\"748\" data-end=\"751\" data-is-only-node=\"\" \/>Enfin, il explique les m\u00e9thodes de contr\u00f4le et d\u2019\u00e9valuation des performances pour assurer le succ\u00e8s du plan marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cet ouvrage explique comment \u00e9laborer, mettre en \u0153uvre et contr\u00f4ler un plan marketing efficace.<\/p>\n","protected":false},"featured_media":66951,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[746],"product_tag":[],"class_list":{"0":"post-67006","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-marketing","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=67006"}],"version-history":[{"count":1,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67006\/revisions"}],"predecessor-version":[{"id":67007,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67006\/revisions\/67007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/media\/66951"}],"wp:attachment":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=67006"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=67006"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=67006"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=67006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}