{"id":67019,"date":"2026-06-08T14:58:28","date_gmt":"2026-06-08T12:58:28","guid":{"rendered":"https:\/\/marocbouquins.com\/?post_type=product&#038;p=67019"},"modified":"2026-06-08T14:58:28","modified_gmt":"2026-06-08T12:58:28","slug":"le-marketing-achats-strategies-et-tactiques","status":"publish","type":"product","link":"https:\/\/marocbouquins.com\/?product=le-marketing-achats-strategies-et-tactiques","title":{"rendered":"Le Marketing Achats : Strat\u00e9gies et tactiques"},"content":{"rendered":"<p>Le livre explique le r\u00f4le du marketing achats dans la performance et la comp\u00e9titivit\u00e9 de l&rsquo;entreprise.<br data-start=\"474\" data-end=\"477\" \/>Il d\u00e9crit les techniques de s\u00e9lection, d&rsquo;\u00e9valuation et de n\u00e9gociation avec les fournisseurs.<br data-start=\"569\" data-end=\"572\" \/>L&rsquo;auteur pr\u00e9sente des strat\u00e9gies pour r\u00e9duire les co\u00fbts tout en am\u00e9liorant la qualit\u00e9 des approvisionnements.<br data-start=\"681\" data-end=\"684\" data-is-only-node=\"\" \/>L&rsquo;ouvrage propose \u00e9galement des outils pratiques pour g\u00e9rer efficacement les relations fournisseurs et cr\u00e9er de la valeur durable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cet ouvrage pr\u00e9sente les m\u00e9thodes et strat\u00e9gies permettant d&rsquo;optimiser les achats et les relations avec les fournisseurs.<\/p>\n","protected":false},"featured_media":66966,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[746],"product_tag":[],"class_list":{"0":"post-67019","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-marketing","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=67019"}],"version-history":[{"count":1,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67019\/revisions"}],"predecessor-version":[{"id":67020,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67019\/revisions\/67020"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/media\/66966"}],"wp:attachment":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=67019"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=67019"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=67019"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=67019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}