{"id":67022,"date":"2026-06-08T18:29:34","date_gmt":"2026-06-08T16:29:34","guid":{"rendered":"https:\/\/marocbouquins.com\/?post_type=product&#038;p=67022"},"modified":"2026-06-08T19:40:24","modified_gmt":"2026-06-08T17:40:24","slug":"lart-du-marketing","status":"publish","type":"product","link":"https:\/\/marocbouquins.com\/?product=lart-du-marketing","title":{"rendered":"L\u2019Art du Marketing"},"content":{"rendered":"<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"de2cc908-6ef9-4365-a73b-ba12fff68b7e\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<p data-start=\"811\" data-end=\"1440\" data-is-last-node=\"\" data-is-only-node=\"\">Le livre pr\u00e9sente les concepts fondamentaux du marketing ainsi que leurs applications concr\u00e8tes en entreprise. <br data-start=\"959\" data-end=\"962\" \/>Il analyse les \u00e9volutions des march\u00e9s, le comportement des consommateurs et les strat\u00e9gies concurrentielles. <br data-start=\"1108\" data-end=\"1111\" \/>Les auteurs abordent notamment la segmentation, le positionnement, la fixation des prix, la gestion de la client\u00e8le et l\u2019innovation. <br data-start=\"1281\" data-end=\"1284\" \/>Con\u00e7u pour les \u00e9tudiants et les professionnels, l\u2019ouvrage combine th\u00e9orie, \u00e9tudes de cas et recommandations pratiques.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\"><\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\">\n<div>\n<div class=\"inline-flex border border-gray-100 dark:border-gray-700 rounded-xl\">\n<div class=\"bg-token-main-surface-tertiary w-px flex-1 self-stretch\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cet ouvrage rassemble les meilleures pratiques et th\u00e9ories du marketing moderne \u00e9labor\u00e9es par des sp\u00e9cialistes internationaux de renom.<\/p>\n","protected":false},"featured_media":66969,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[746],"product_tag":[],"class_list":{"0":"post-67022","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-marketing","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=67022"}],"version-history":[{"count":1,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67022\/revisions"}],"predecessor-version":[{"id":67023,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67022\/revisions\/67023"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/media\/66969"}],"wp:attachment":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=67022"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=67022"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=67022"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=67022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}