{"id":67024,"date":"2026-06-08T18:35:26","date_gmt":"2026-06-08T16:35:26","guid":{"rendered":"https:\/\/marocbouquins.com\/?post_type=product&#038;p=67024"},"modified":"2026-06-08T18:35:27","modified_gmt":"2026-06-08T16:35:27","slug":"decisions-marketing-concepts-cas-et-corriges","status":"publish","type":"product","link":"https:\/\/marocbouquins.com\/?product=decisions-marketing-concepts-cas-et-corriges","title":{"rendered":"D\u00e9cisions marketing : concepts, cas et corrig\u00e9s"},"content":{"rendered":"<p>Le livre expose les fondements du marketing et les m\u00e9thodes d\u2019aide \u00e0 la d\u00e9cision utilis\u00e9es par les entreprises.<br data-start=\"578\" data-end=\"581\" \/>Il propose de nombreux cas pratiques permettant d\u2019appliquer les concepts \u00e9tudi\u00e9s \u00e0 des situations r\u00e9elles.<br data-start=\"687\" data-end=\"690\" \/>Chaque exercice est accompagn\u00e9 d\u2019un corrig\u00e9 d\u00e9taill\u00e9 facilitant la compr\u00e9hension des d\u00e9marches marketing.<br data-start=\"795\" data-end=\"798\" \/>L\u2019ouvrage constitue un support p\u00e9dagogique destin\u00e9 aux \u00e9tudiants et aux professionnels souhaitant renforcer leurs comp\u00e9tences en marketing<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cet ouvrage pr\u00e9sente les principaux outils d\u2019analyse et de d\u00e9cision marketing \u00e0 travers des concepts th\u00e9oriques et des \u00e9tudes de cas corrig\u00e9es.<\/p>\n","protected":false},"featured_media":66972,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[746],"product_tag":[],"class_list":{"0":"post-67024","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-marketing","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=67024"}],"version-history":[{"count":1,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67024\/revisions"}],"predecessor-version":[{"id":67025,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67024\/revisions\/67025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/media\/66972"}],"wp:attachment":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=67024"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=67024"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=67024"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=67024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}