{"id":67026,"date":"2026-06-08T18:41:18","date_gmt":"2026-06-08T16:41:18","guid":{"rendered":"https:\/\/marocbouquins.com\/?post_type=product&#038;p=67026"},"modified":"2026-06-08T18:41:19","modified_gmt":"2026-06-08T16:41:19","slug":"le-marketing-questions-exercices-et-cas","status":"publish","type":"product","link":"https:\/\/marocbouquins.com\/?product=le-marketing-questions-exercices-et-cas","title":{"rendered":"Le Marketing : Questions, exercices et cas"},"content":{"rendered":"<p>Le livre rassemble des questions de r\u00e9vision, des exercices d&rsquo;application et des cas d&rsquo;entreprise couvrant les principaux domaines du marketing.<br data-start=\"641\" data-end=\"644\" \/>Il aborde l&rsquo;analyse du march\u00e9, le comportement du consommateur, la politique de produit, la fixation des prix et la communication.<br data-start=\"774\" data-end=\"777\" \/>Les \u00e9tudes de cas permettent aux lecteurs d&rsquo;appliquer les concepts th\u00e9oriques \u00e0 des situations concr\u00e8tes.<br data-start=\"882\" data-end=\"885\" \/>Destin\u00e9 aux \u00e9tudiants et aux praticiens, il constitue un outil efficace d&rsquo;apprentissage et d&rsquo;entra\u00eenement \u00e0 la d\u00e9cision marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cet ouvrage p\u00e9dagogique permet d&rsquo;acqu\u00e9rir et de mettre en pratique les concepts fondamentaux du marketing \u00e0 travers des exercices et des \u00e9tudes de cas.<\/p>\n","protected":false},"featured_media":66975,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[746],"product_tag":[],"class_list":{"0":"post-67026","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-marketing","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=67026"}],"version-history":[{"count":1,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67026\/revisions"}],"predecessor-version":[{"id":67027,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67026\/revisions\/67027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/media\/66975"}],"wp:attachment":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=67026"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=67026"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=67026"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=67026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}