{"id":67030,"date":"2026-06-08T18:59:43","date_gmt":"2026-06-08T16:59:43","guid":{"rendered":"https:\/\/marocbouquins.com\/?post_type=product&#038;p=67030"},"modified":"2026-06-08T18:59:44","modified_gmt":"2026-06-08T16:59:44","slug":"promotion-des-ventes-et-action-commerciale","status":"publish","type":"product","link":"https:\/\/marocbouquins.com\/?product=promotion-des-ventes-et-action-commerciale","title":{"rendered":"Promotion des ventes et action commerciale"},"content":{"rendered":"<p>Le livre explique les principaux outils de promotion utilis\u00e9s par les entreprises pour accro\u00eetre leur chiffre d\u2019affaires et d\u00e9velopper leur part de march\u00e9.<br data-start=\"599\" data-end=\"602\" \/>Il analyse les m\u00e9thodes d\u2019animation des ventes, les op\u00e9rations promotionnelles et les strat\u00e9gies de communication commerciale.<br data-start=\"728\" data-end=\"731\" \/>L\u2019auteur met en \u00e9vidence les conditions de r\u00e9ussite des actions commerciales aupr\u00e8s des distributeurs et des consommateurs.<br data-start=\"854\" data-end=\"857\" \/>Illustr\u00e9 par des exemples concrets, l\u2019ouvrage constitue un guide pratique pour les \u00e9tudiants, responsables marketing et commerciaux.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cet ouvrage pr\u00e9sente les techniques de promotion des ventes et les actions commerciales destin\u00e9es \u00e0 stimuler les ventes et \u00e0 renforcer la relation avec les clients.<\/p>\n","protected":false},"featured_media":66981,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[746],"product_tag":[],"class_list":{"0":"post-67030","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-marketing","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=67030"}],"version-history":[{"count":1,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67030\/revisions"}],"predecessor-version":[{"id":67031,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67030\/revisions\/67031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/media\/66981"}],"wp:attachment":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=67030"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=67030"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=67030"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=67030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}