{"id":67034,"date":"2026-06-08T19:18:15","date_gmt":"2026-06-08T17:18:15","guid":{"rendered":"https:\/\/marocbouquins.com\/?post_type=product&#038;p=67034"},"modified":"2026-06-08T19:18:16","modified_gmt":"2026-06-08T17:18:16","slug":"satisfaction-client-de-la-conquete-a-la-fidelisation","status":"publish","type":"product","link":"https:\/\/marocbouquins.com\/?product=satisfaction-client-de-la-conquete-a-la-fidelisation","title":{"rendered":"Satisfaction Client : De la conqu\u00eate \u00e0 la fid\u00e9lisation"},"content":{"rendered":"<p>Le livre analyse les facteurs qui influencent la satisfaction et la fid\u00e9lit\u00e9 des clients dans un environnement concurrentiel.<br data-start=\"599\" data-end=\"602\" \/>Les auteurs pr\u00e9sentent des m\u00e9thodes de mesure de la satisfaction ainsi que des outils d&rsquo;am\u00e9lioration de la qualit\u00e9 de service.<br data-start=\"728\" data-end=\"731\" \/>Ils d\u00e9montrent le lien entre satisfaction client, rentabilit\u00e9 et d\u00e9veloppement de l&rsquo;entreprise.<br data-start=\"826\" data-end=\"829\" \/>Illustr\u00e9 d&rsquo;exemples et de recommandations pratiques, l&rsquo;ouvrage s&rsquo;adresse aux managers, responsables marketing et professionnels de la relation client.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cet ouvrage montre comment la satisfaction client constitue un levier essentiel de conqu\u00eate, de fid\u00e9lisation et de performance durable.<\/p>\n","protected":false},"featured_media":66988,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[746],"product_tag":[],"class_list":{"0":"post-67034","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-marketing","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=67034"}],"version-history":[{"count":1,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67034\/revisions"}],"predecessor-version":[{"id":67035,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67034\/revisions\/67035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/media\/66988"}],"wp:attachment":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=67034"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=67034"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=67034"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=67034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}