{"id":67036,"date":"2026-06-08T19:26:32","date_gmt":"2026-06-08T17:26:32","guid":{"rendered":"https:\/\/marocbouquins.com\/?post_type=product&#038;p=67036"},"modified":"2026-06-08T19:26:33","modified_gmt":"2026-06-08T17:26:33","slug":"marketing-du-tourisme-1re-et-2e-annees","status":"publish","type":"product","link":"https:\/\/marocbouquins.com\/?product=marketing-du-tourisme-1re-et-2e-annees","title":{"rendered":"Marketing du tourisme : 1re et 2e ann\u00e9es"},"content":{"rendered":"<p>Le livre explique les fondements du marketing touristique et les sp\u00e9cificit\u00e9s du march\u00e9 des loisirs et du voyage.<br data-start=\"580\" data-end=\"583\" \/>Il aborde l&rsquo;\u00e9tude de la demande, le comportement des touristes, la conception des produits touristiques et les strat\u00e9gies de communication.<br data-start=\"722\" data-end=\"725\" \/>De nombreux exemples et exercices permettent d&rsquo;appliquer les concepts aux collectivit\u00e9s territoriales et aux entreprises du tourisme.<br data-start=\"858\" data-end=\"861\" \/>Con\u00e7u pour les \u00e9tudiants de BTS et de l&rsquo;enseignement sup\u00e9rieur, l&rsquo;ouvrage constitue un guide pratique pour comprendre et g\u00e9rer l&rsquo;offre touristique.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cet ouvrage pr\u00e9sente les principes et les outils du marketing appliqu\u00e9s aux activit\u00e9s et aux destinations touristiques.<\/p>\n","protected":false},"featured_media":66990,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[746],"product_tag":[],"class_list":{"0":"post-67036","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-marketing","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=67036"}],"version-history":[{"count":2,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67036\/revisions"}],"predecessor-version":[{"id":67039,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67036\/revisions\/67039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/media\/66990"}],"wp:attachment":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=67036"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=67036"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=67036"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=67036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}