{"id":67038,"date":"2026-06-08T19:43:49","date_gmt":"2026-06-08T17:43:49","guid":{"rendered":"https:\/\/marocbouquins.com\/?post_type=product&#038;p=67038"},"modified":"2026-06-08T19:43:50","modified_gmt":"2026-06-08T17:43:50","slug":"marketing-industriel","status":"publish","type":"product","link":"https:\/\/marocbouquins.com\/?product=marketing-industriel","title":{"rendered":"Marketing industriel"},"content":{"rendered":"<div class=\"text-base my-auto mx-auto [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" data-conversation-screenshot-content=\"\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e65f42d5-94af-4e1b-ae13-d633874641e5\" data-message-model-slug=\"gpt-5-5\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<p data-start=\"402\" data-end=\"977\" data-is-last-node=\"\" data-is-only-node=\"\">Le livre analyse les sp\u00e9cificit\u00e9s du marketing industriel, caract\u00e9ris\u00e9 par des march\u00e9s professionnels et des processus d\u2019achat complexes.<br data-start=\"539\" data-end=\"542\" \/>L\u2019auteur pr\u00e9sente les techniques d\u2019\u00e9tude de march\u00e9, de segmentation, de positionnement et de gestion de la relation client en environnement B2B.<br data-start=\"686\" data-end=\"689\" \/>Il met en \u00e9vidence le r\u00f4le de l\u2019innovation, de la n\u00e9gociation et de la force de vente dans le d\u00e9veloppement commercial des entreprises industrielles.<br data-start=\"838\" data-end=\"841\" \/>Illustr\u00e9 par des exemples pratiques, l\u2019ouvrage constitue une r\u00e9f\u00e9rence pour les \u00e9tudiants et les professionnels du marketing industriel.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p data-start=\"247\" data-end=\"378\">Cet ouvrage expose les principes et les m\u00e9thodes du marketing appliqu\u00e9s aux march\u00e9s industriels et aux relations entre entreprises.<\/p>\n<h3 data-section-id=\"1hvb2gg\" data-start=\"380\" data-end=\"401\"><\/h3>\n","protected":false},"featured_media":66994,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[746],"product_tag":[],"class_list":{"0":"post-67038","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-marketing","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=67038"}],"version-history":[{"count":1,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67038\/revisions"}],"predecessor-version":[{"id":67041,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67038\/revisions\/67041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/media\/66994"}],"wp:attachment":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=67038"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=67038"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=67038"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=67038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}