{"id":67271,"date":"2026-06-09T12:36:33","date_gmt":"2026-06-09T10:36:33","guid":{"rendered":"https:\/\/marocbouquins.com\/?post_type=product&#038;p=67271"},"modified":"2026-06-09T12:36:33","modified_gmt":"2026-06-09T10:36:33","slug":"le-marketing-en-pratique","status":"publish","type":"product","link":"https:\/\/marocbouquins.com\/?product=le-marketing-en-pratique","title":{"rendered":"Le marketing en pratique"},"content":{"rendered":"<p>Le livre explique les bases du marketing et son r\u00f4le dans la strat\u00e9gie de l\u2019entreprise.<br data-start=\"436\" data-end=\"439\" \/>Il d\u00e9crit les techniques d\u2019analyse du march\u00e9, du comportement des consommateurs et de la concurrence.<br data-start=\"540\" data-end=\"543\" \/>Les auteurs abordent \u00e9galement les politiques de produit, de prix, de distribution et de communication.<br data-start=\"646\" data-end=\"649\" \/>Gr\u00e2ce \u00e0 une approche pratique, l\u2019ouvrage aide les \u00e9tudiants et les professionnels \u00e0 mettre en \u0153uvre des actions marketing efficaces.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cet ouvrage pr\u00e9sente les concepts et les m\u00e9thodes fondamentales du marketing appliqu\u00e9s \u00e0 la gestion de l\u2019entreprise.<\/p>\n","protected":false},"featured_media":67157,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[746],"product_tag":[],"class_list":{"0":"post-67271","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-marketing","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=67271"}],"version-history":[{"count":1,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67271\/revisions"}],"predecessor-version":[{"id":67272,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67271\/revisions\/67272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/media\/67157"}],"wp:attachment":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=67271"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=67271"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=67271"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=67271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}