{"id":67541,"date":"2026-06-10T14:26:22","date_gmt":"2026-06-10T12:26:22","guid":{"rendered":"https:\/\/marocbouquins.com\/?post_type=product&#038;p=67541"},"modified":"2026-06-10T14:48:42","modified_gmt":"2026-06-10T12:48:42","slug":"crm-les-attentes-des-clients","status":"publish","type":"product","link":"https:\/\/marocbouquins.com\/?product=crm-les-attentes-des-clients","title":{"rendered":"CRM : Les attentes des clients"},"content":{"rendered":"<p>Ce livre analyse les nouvelles exigences des consommateurs et l&rsquo;importance d&rsquo;une relation client durable pour les entreprises. Les auteurs pr\u00e9sentent les principes du CRM et les m\u00e9thodes permettant de mieux conna\u00eetre, fid\u00e9liser et satisfaire les clients. Ils montrent comment exploiter les informations clients pour am\u00e9liorer les performances commerciales et la qualit\u00e9 de service. Un guide utile pour les professionnels du marketing, de la vente et de la gestion de la relation client.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un ouvrage consacr\u00e9 \u00e0 la compr\u00e9hension des attentes des clients et aux enjeux de la gestion de la relation client (CRM).<\/p>\n","protected":false},"featured_media":67492,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[741],"product_tag":[],"class_list":{"0":"post-67541","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-management","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=67541"}],"version-history":[{"count":1,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67541\/revisions"}],"predecessor-version":[{"id":67542,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/67541\/revisions\/67542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/media\/67492"}],"wp:attachment":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=67541"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=67541"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=67541"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=67541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}