{"id":68017,"date":"2026-06-12T17:23:49","date_gmt":"2026-06-12T15:23:49","guid":{"rendered":"https:\/\/marocbouquins.com\/?post_type=product&#038;p=68017"},"modified":"2026-06-12T17:23:50","modified_gmt":"2026-06-12T15:23:50","slug":"les-contrats-commerciaux-business-to-business","status":"publish","type":"product","link":"https:\/\/marocbouquins.com\/?product=les-contrats-commerciaux-business-to-business","title":{"rendered":"Les contrats commerciaux business to business"},"content":{"rendered":"<p>\u00c0 mi-chemin entre le droit et la strat\u00e9gie, cet ouvrage d\u00e9mystifie les relations contractuelles entre clients et fournisseurs.<br \/>\nL&rsquo;auteur partage son expertise pour donner les r\u00e9flexes utiles \u00e0 la construction d&rsquo;accords solides et durables.<br \/>\nLe livre s&rsquo;adresse directement aux directeurs commerciaux, responsables des ventes, d&rsquo;achats ou de centres de profit.<br \/>\nSans exiger de formation juridique pr\u00e9alable, cette lecture facilite la pr\u00e9paration et la gestion des contrats industriels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce guide pratique est con\u00e7u pour aider les professionnels \u00e0 ma\u00eetriser les techniques de n\u00e9gociation et de r\u00e9daction des contrats commerciaux.<\/p>\n","protected":false},"featured_media":68019,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[780],"product_tag":[],"class_list":{"0":"post-68017","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-droit-gestion-management","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/68017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=68017"}],"version-history":[{"count":1,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/68017\/revisions"}],"predecessor-version":[{"id":68029,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/68017\/revisions\/68029"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/media\/68019"}],"wp:attachment":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=68017"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=68017"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=68017"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=68017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}