{"id":68208,"date":"2026-06-14T21:57:54","date_gmt":"2026-06-14T19:57:54","guid":{"rendered":"https:\/\/marocbouquins.com\/?post_type=product&#038;p=68208"},"modified":"2026-06-14T21:57:54","modified_gmt":"2026-06-14T19:57:54","slug":"initiation-au-marketing-experiences-marocaines","status":"publish","type":"product","link":"https:\/\/marocbouquins.com\/?product=initiation-au-marketing-experiences-marocaines","title":{"rendered":"Initiation au marketing : Exp\u00e9riences Marocaines"},"content":{"rendered":"<ul>\n<li>\n<p data-path-to-node=\"3,0,0\">Le manuel introduit les concepts fondamentaux et les leviers essentiels du marketing d&rsquo;entreprise.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"3,1,0\">Il s&rsquo;appuie sur des \u00e9tudes de cas r\u00e9els et des analyses concr\u00e8tes tir\u00e9es d&rsquo;exp\u00e9riences sur le march\u00e9 marocain.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"3,2,0\">L&rsquo;auteur met en lumi\u00e8re les sp\u00e9cificit\u00e9s culturelles et commerciales propres \u00e0 l&rsquo;environnement \u00e9conomique local.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"3,3,0\">Ce livre constitue une ressource pionni\u00e8re pour les professionnels, entrepreneurs et \u00e9tudiants en gestion d&rsquo;Afrique du Nord.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Cet ouvrage, publi\u00e9 par la Soci\u00e9t\u00e9 d&rsquo;\u00c9dition et de Composition Euro-Africaine (SECEA) \u00e0 Casablanca, propose une approche pratique du marketing adapt\u00e9e au contexte \u00e9conomique marocain.<\/p>\n","protected":false},"featured_media":68209,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[777,746],"product_tag":[],"class_list":{"0":"post-68208","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-economie-gestion-management","7":"product_cat-marketing","9":"first","10":"instock","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/68208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=68208"}],"version-history":[{"count":2,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/68208\/revisions"}],"predecessor-version":[{"id":68220,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/68208\/revisions\/68220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/media\/68209"}],"wp:attachment":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=68208"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=68208"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=68208"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=68208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}