{"id":69131,"date":"2026-06-18T22:26:26","date_gmt":"2026-06-18T20:26:26","guid":{"rendered":"https:\/\/marocbouquins.com\/?post_type=product&#038;p=69131"},"modified":"2026-06-18T22:26:26","modified_gmt":"2026-06-18T20:26:26","slug":"la-bonne-idee-existe-cinq-etapes-essentielles-pour-la-trouver","status":"publish","type":"product","link":"https:\/\/marocbouquins.com\/?product=la-bonne-idee-existe-cinq-etapes-essentielles-pour-la-trouver","title":{"rendered":"La bonne id\u00e9e existe ! Cinq \u00e9tapes essentielles pour la trouver"},"content":{"rendered":"<ul>\n<li>\n<p data-path-to-node=\"3,0,0\">Le texte explique que le v\u00e9ritable d\u00e9fi pour les organisations consiste \u00e0 construire de nouveaux mod\u00e8les mentaux et \u00e0 penser le monde autrement.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"3,1,0\">La m\u00e9thode pr\u00e9sent\u00e9e invite \u00e0 s&rsquo;\u00e9loigner de sa zone de confort en mettant au d\u00e9fi ses propres pr\u00e9jug\u00e9s et en se posant de bonnes questions.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"3,2,0\">Les auteurs d\u00e9taillent un processus pour apprendre \u00e0 g\u00e9n\u00e9rer, \u00e9valuer et s\u00e9lectionner efficacement les id\u00e9es les plus porteuses de succ\u00e8s.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"3,3,0\">Cette d\u00e9marche permet aux entreprises de lib\u00e9rer leur potentiel cr\u00e9atif afin de mieux se pr\u00e9parer \u00e0 l&rsquo;avenir en mati\u00e8re d&rsquo;innovation et de strat\u00e9gie.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Cet ouvrage propose une m\u00e9thodologie de la cr\u00e9ativit\u00e9 d\u00e9velopp\u00e9e par des experts du Boston Consulting Group pour penser en dehors des cadres.<\/p>\n","protected":false},"featured_media":69125,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[741],"product_tag":[],"class_list":{"0":"post-69131","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-management","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/69131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=69131"}],"version-history":[{"count":1,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/69131\/revisions"}],"predecessor-version":[{"id":69132,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/69131\/revisions\/69132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/media\/69125"}],"wp:attachment":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=69131"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=69131"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=69131"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=69131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}