{"id":72137,"date":"2026-06-30T23:05:42","date_gmt":"2026-06-30T21:05:42","guid":{"rendered":"https:\/\/marocbouquins.com\/?post_type=product&#038;p=72137"},"modified":"2026-06-30T23:05:42","modified_gmt":"2026-06-30T21:05:42","slug":"la-persuasion","status":"publish","type":"product","link":"https:\/\/marocbouquins.com\/?product=la-persuasion","title":{"rendered":"La persuasion"},"content":{"rendered":"<ul>\n<li>\n<p data-path-to-node=\"1,0,0\">L&rsquo;ouvrage d\u00e9finit et analyse les rouages fondamentaux de la persuasion comme outil de communication et d&rsquo;influence sociale.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"1,1,0\">L&rsquo;auteur d\u00e9cortique les diff\u00e9rentes strat\u00e9gies psychologiques et rh\u00e9toriques utilis\u00e9es pour modifier les attitudes ou les comportements d&rsquo;un interlocuteur.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"1,2,0\">Il examine les facteurs cl\u00e9s de la r\u00e9ussite d&rsquo;une tentative de persuasion, de la cr\u00e9dibilit\u00e9 de l&rsquo;\u00e9metteur \u00e0 la structure du message transmis.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"1,3,0\">Ce volume offre une introduction claire, concise et structur\u00e9e, id\u00e9ale pour appr\u00e9hender les concepts th\u00e9oriques de la psychologie de la communication.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Un ouvrage synth\u00e9tique de la c\u00e9l\u00e8bre collection \u00ab Que sais-je ? \u00bb qui explore les m\u00e9canismes de l&rsquo;influence, de l&rsquo;argumentation et de la conviction au c\u0153ur des relations humaines.<\/p>\n","protected":false},"featured_media":72138,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[750],"product_tag":[],"class_list":{"0":"post-72137","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-litteratures","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/72137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=72137"}],"version-history":[{"count":1,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/72137\/revisions"}],"predecessor-version":[{"id":72140,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/72137\/revisions\/72140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/media\/72138"}],"wp:attachment":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=72137"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=72137"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=72137"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=72137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}