{"id":73319,"date":"2026-07-09T14:46:24","date_gmt":"2026-07-09T12:46:24","guid":{"rendered":"https:\/\/marocbouquins.com\/?post_type=product&#038;p=73319"},"modified":"2026-07-09T14:46:24","modified_gmt":"2026-07-09T12:46:24","slug":"strategie-internationale-explorer-les-relais-de-croissance","status":"publish","type":"product","link":"https:\/\/marocbouquins.com\/?product=strategie-internationale-explorer-les-relais-de-croissance","title":{"rendered":"Strat\u00e9gie internationale : Explorer les relais de croissance"},"content":{"rendered":"<p>Ce livre pr\u00e9sente les principes essentiels de la strat\u00e9gie internationale et les m\u00e9thodes permettant aux entreprises de se d\u00e9velopper sur les march\u00e9s \u00e9trangers. Il analyse les opportunit\u00e9s de croissance, les risques li\u00e9s \u00e0 l&rsquo;internationalisation et les facteurs de r\u00e9ussite. L&rsquo;auteur s&rsquo;appuie sur des exemples concrets et des \u00e9tudes de cas pour illustrer les strat\u00e9gies d&rsquo;implantation. Cet ouvrage constitue un guide pr\u00e9cieux pour les \u00e9tudiants, les dirigeants et les professionnels du management international.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un ouvrage pratique pour comprendre les enjeux de l&rsquo;expansion internationale et d\u00e9velopper une strat\u00e9gie de croissance \u00e0 l&rsquo;\u00e9chelle mondiale.<\/p>\n","protected":false},"featured_media":73046,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[741],"product_tag":[],"class_list":{"0":"post-73319","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-management","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/73319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=73319"}],"version-history":[{"count":1,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/73319\/revisions"}],"predecessor-version":[{"id":73320,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/73319\/revisions\/73320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/media\/73046"}],"wp:attachment":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=73319"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=73319"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=73319"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=73319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}