{"id":74180,"date":"2026-07-13T09:58:09","date_gmt":"2026-07-13T07:58:09","guid":{"rendered":"https:\/\/marocbouquins.com\/?post_type=product&#038;p=74180"},"modified":"2026-07-13T09:58:10","modified_gmt":"2026-07-13T07:58:10","slug":"publicitor-publicite-online-offline","status":"publish","type":"product","link":"https:\/\/marocbouquins.com\/?product=publicitor-publicite-online-offline","title":{"rendered":"Publicitor : Publicit\u00e9 online &#038; offline"},"content":{"rendered":"<ul>\n<li>\n<p data-path-to-node=\"2,0,0\">Le livre explore l&rsquo;univers de la publicit\u00e9 sous toutes ses formes, qu&rsquo;elle soit d\u00e9ploy\u00e9e en ligne (online) ou via des supports physiques traditionnels (offline).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"2,1,0\">Il analyse en d\u00e9tail l&rsquo;impact, le fonctionnement et l&rsquo;int\u00e9gration de diff\u00e9rents vecteurs de communication majeurs comme la t\u00e9l\u00e9vision, la presse, Internet, les t\u00e9l\u00e9phones mobiles et les tablettes.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"2,2,0\">Cette 8e \u00e9dition mise \u00e0 jour propose des m\u00e9thodologies concr\u00e8tes et des cl\u00e9s d&rsquo;analyse pour concevoir des campagnes publicitaires multi-\u00e9crans et adapt\u00e9es \u00e0 l&rsquo;\u00e8re du digital.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"2,3,0\">Destin\u00e9 aux \u00e9tudiants et aux professionnels, l&rsquo;ouvrage est enrichi de cas pratiques et s&rsquo;accompagne d&rsquo;un site web d\u00e9di\u00e9 pour approfondir les notions cl\u00e9s du secteur.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Un manuel de r\u00e9f\u00e9rence complet qui d\u00e9crypte les strat\u00e9gies et les outils de la publicit\u00e9 moderne, combinant les m\u00e9dias traditionnels et les canaux num\u00e9riques.<\/p>\n","protected":false},"featured_media":74182,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[746],"product_tag":[],"class_list":{"0":"post-74180","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-marketing","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/74180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=74180"}],"version-history":[{"count":1,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/74180\/revisions"}],"predecessor-version":[{"id":74191,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/74180\/revisions\/74191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/media\/74182"}],"wp:attachment":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=74180"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=74180"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=74180"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=74180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}