{"id":80153,"date":"2026-10-20T23:58:23","date_gmt":"2026-10-20T21:58:23","guid":{"rendered":"https:\/\/marocbouquins.com\/?post_type=product&#038;p=80153"},"modified":"2026-10-20T23:59:05","modified_gmt":"2026-10-20T21:59:05","slug":"le-grand-livre-de-la-strategie","status":"publish","type":"product","link":"https:\/\/marocbouquins.com\/?product=le-grand-livre-de-la-strategie","title":{"rendered":"Le grand livre de la strat\u00e9gie"},"content":{"rendered":"<p>Dans un monde \u00e9conomique turbulent et globalis\u00e9, ce livre propose les concepts indispensables pour d\u00e9finir une strat\u00e9gie pertinente \u2014 de la c\u00e9l\u00e8bre matrice BCG aux approches plus r\u00e9centes comme le dialogue strat\u00e9gique ou la d\u00e9construction. En s&rsquo;appuyant sur des exemples concrets d&rsquo;entreprises internationales, il offre une aide pr\u00e9cieuse aux dirigeants pour allouer au mieux leurs ressources, \u00e9viter les pi\u00e8ges d&rsquo;une mauvaise ex\u00e9cution et assurer une croissance durable sur le long terme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un ouvrage de r\u00e9f\u00e9rence formalisant le savoir-faire du Boston Consulting Group (BCG) pour ma\u00eetriser les fondamentaux de la strat\u00e9gie d&rsquo;entreprise.<\/p>\n","protected":false},"featured_media":80146,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[741],"product_tag":[],"class_list":{"0":"post-80153","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-management","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/80153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=80153"}],"version-history":[{"count":1,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/80153\/revisions"}],"predecessor-version":[{"id":80154,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/80153\/revisions\/80154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/media\/80146"}],"wp:attachment":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=80153"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=80153"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=80153"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=80153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}