{"id":80250,"date":"2026-10-22T00:41:31","date_gmt":"2026-10-21T22:41:31","guid":{"rendered":"https:\/\/marocbouquins.com\/?post_type=product&#038;p=80250"},"modified":"2026-10-22T00:42:19","modified_gmt":"2026-10-21T22:42:19","slug":"communiquer-sur-les-reseaux-sociaux-guide-pratique","status":"publish","type":"product","link":"https:\/\/marocbouquins.com\/?product=communiquer-sur-les-reseaux-sociaux-guide-pratique","title":{"rendered":"Communiquer sur les r\u00e9seaux sociaux : Guide pratique"},"content":{"rendered":"<p>Face \u00e0 l&rsquo;\u00e9volution constante des usages sur Internet, cet ouvrage propose des m\u00e9thodes m\u00e9thodologiques et pragmatiques pour exploiter pleinement le potentiel des plateformes num\u00e9riques. De Facebook \u00e0 LinkedIn, en passant par Twitter, Viadeo, YouTube ou les blogs, l&rsquo;auteur d\u00e9taille les concepts fondamentaux de la pr\u00e9sence en ligne (identit\u00e9 num\u00e9rique, e-r\u00e9putation, animation de communaut\u00e9). Ce manuel donne des cl\u00e9s op\u00e9rationnelles pour choisir les canaux adapt\u00e9s \u00e0 ses objectifs, cibler efficacement son audience et optimiser ses actions de communication digitale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un guide pratique complet r\u00e9dig\u00e9 par Antoine Dupin pour permettre aux professionnels, entreprises et ind\u00e9pendants de concevoir et d\u00e9ployer des strat\u00e9gies de communication efficaces sur les m\u00e9dias sociaux.<\/p>\n","protected":false},"featured_media":80253,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[746],"product_tag":[],"class_list":{"0":"post-80250","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-marketing","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/80250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=80250"}],"version-history":[{"count":1,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/80250\/revisions"}],"predecessor-version":[{"id":80257,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/80250\/revisions\/80257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/media\/80253"}],"wp:attachment":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=80250"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=80250"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=80250"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=80250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}