{"id":80284,"date":"2026-10-22T21:51:33","date_gmt":"2026-10-22T19:51:33","guid":{"rendered":"https:\/\/marocbouquins.com\/?post_type=product&#038;p=80284"},"modified":"2026-10-22T21:55:05","modified_gmt":"2026-10-22T19:55:05","slug":"le-guide-de-linfluence-communication-media-internet-opinion","status":"publish","type":"product","link":"https:\/\/marocbouquins.com\/?product=le-guide-de-linfluence-communication-media-internet-opinion","title":{"rendered":"Le guide de l&rsquo;influence : Communication, M\u00e9dia, Internet, Opinion"},"content":{"rendered":"<p><span data-path-to-node=\"4,0\">\u00c0 l&rsquo;\u00e8re de l&rsquo;information en continu et de la multiplication des canaux, cet ouvrage offre une m\u00e9thode structur\u00e9e pour appr\u00e9hender l&rsquo;\u00e9cosyst\u00e8me m\u00e9diatique contemporain<\/span><span data-path-to-node=\"4,2\">. Vincent Ducrey y d\u00e9taille la cartographie des relais d&rsquo;opinion et le pilotage en temps r\u00e9el de l&rsquo;information<\/span><span data-path-to-node=\"4,4\">. Le livre r\u00e9unit des outils pratiques indispensables : 101 actions \u00e0 usage imm\u00e9diat, 101 outils d&rsquo;influence, 101 d\u00e9finitions cl\u00e9s, 26 interviews d&rsquo;experts ainsi que 6 cas pratiques<\/span><span data-path-to-node=\"4,6\">. Un guide \u00e0 360 degr\u00e9s con\u00e7u pour les d\u00e9cideurs, entreprises, associations ou collectivit\u00e9s souhaitant ma\u00eetriser leur e-r\u00e9putation et anticiper la propagation de l&rsquo;information<\/span><span data-path-to-node=\"4,8\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span data-path-to-node=\"3,0\">Un ouvrage m\u00e9thodologique de r\u00e9f\u00e9rence de Vincent Ducrey, r\u00e9compens\u00e9 du Prix 2011 de l&rsquo;Acad\u00e9mie des sciences commerciales, proposant une d\u00e9marche globale pour concevoir, piloter et analyser des strat\u00e9gies d&rsquo;influence \u00e0 l&rsquo;\u00e8re du num\u00e9rique<\/span><\/p>\n","protected":false},"featured_media":80282,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[741,746],"product_tag":[],"class_list":{"0":"post-80284","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-management","7":"product_cat-marketing","9":"first","10":"instock","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/80284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=80284"}],"version-history":[{"count":1,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/80284\/revisions"}],"predecessor-version":[{"id":80285,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/product\/80284\/revisions\/80285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=\/wp\/v2\/media\/80282"}],"wp:attachment":[{"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=80284"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=80284"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=80284"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/marocbouquins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=80284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}