Screw Business As Usual

Richard Branson shares his motivating vision for the future of commerce, arguing that it is time to turn traditional capitalism upside down.

The text encourages global markets to shift their values from a rigid, exclusive focus on short-term corporate profits to a holistic mindset centered on caring for people, local communities, and the planet.

It demonstrates how accessible it is for both massive corporations and individual entrepreneurs to adopt brand-new operating frameworks that actively solve major ecological and societal crises.

Ultimately, the book serves as a practical call to action, illustrating how changing our business practices can transform daily work into fulfilling endeavors that we love and take pride in.